It’s worth checking out http://satori.hubpages.com/hub/What-is-an-egregore if you want a good contemporary explanation of something that is at the heart of the initiative I am supporting to clobber the fast food giants and promote healthier lifestyle.
Part of Satori’s feature is particularly relevant:-
Modern group structures, like nations, corporations and websites, have their own egregores. They are invented thoughtforms, like conscious morphic fields, that are repeatedly invested in and invoked by the members of a group. Often the symbolism of that group is spread to others, and this strengthens the egregore as more people encounter it, develop awareness of recognition of it, and may eventually join the group and reinforce the egregore themselves.
Corporations are very big on “branding”, getting their logos out there and increasing public awareness of their company or products. This is even the case when a corporation like McDonalds is already widely-known, and they hardly expect anyone to suddenly discover them through their advertising. The marketing explanation seems to be that reinforcing the brand image in the minds of consumers as a dominant, almost omnipresent force, increases the likelihood that they will buy from that company in the future through familiarity alone. The metaphysical explanation is that companies, whether they know it or not, are promoting their corporate egregore by putting its identifying sigils and symbols out where a lot of people will encounter them. They also use product placement in television shows and movies to accomplish the same purpose, and the metaphysical explanation for them is the same. Nations have flags, songs and customs, social scenes have their own music, clothing style, “look” and trends, and even churches have their own ritualism. All of these feed into an egregore, like a magickal group ritual repeated many times.
The use of new, specially created sigils to “jam the signal” is an ambitious task.
We must all do what we can to make it happen!